ZIPIT’s partner in Chile for the past decade has been Faber Castel. With a lot of investment and hard work, they have made ZIPIT a staple brand in the Back To School Market. Now they are investing to expand the brand awareness and leverage sales potential with new customers.
The following is a great Social Marketing initiative with ‘SoyTendencia’, a Chilean Blogger that started as a travel influencer and now has her own Brand of subscription boxes and a successful eCommerce platform, where many brands including ZIPIT are sold to young trending Chilean women.
Project “La Caja Para Ti” literally means ‘The Box For You’ and in June 2020 Faber Castel Chile participated in this project with a set comprised of a Metallic ZIPIT Pouch along with FC Metallic Brush Pens.
In just two days a total of 1,500 subscription boxes were delivered to customers in cities and villages all over Chile, and the exposure to our products was phenomenal.
In just the first 24 hours:
492,862 users were reached with Instagram Stories @LaCajaBySoyte
232,287 users were reached via mentions of followers
196,000 users were reached via Instagram stories @SoyTendencia
This story is a great example of ‘thinking out of the box’ while jumping into a box!