Bazaarvoice & ZIPIT Partnership
Jul 16, 2019
ZIPIT continues to invest in a variety of tools to better serve its growing online community. With that in mind, we are happy to announce that Bazaarvoice has been selected as our preferred consumer-generated content platform for reviews, ratings, curated social photos and more.
Our customers are our most powerful marketers and shoppers want to hear from them. Studies show that ratings and reviews, social photos, and answers to consumer questions boost conversion and average order value. The more you have, the better. In fact, a Forrester study from 2017 indicates that 93% of consumers have reviewed product ratings prior to making a purchase.
Bazaarvoice maximizes the power of consumer-generated content (CGC) with the world’s largest network of brands, retailers, and shoppers. Their software allows retailers to add moderated, fraud-free customer reviews to their website’s and by that, provide customers with content they trust.